Aleya Velshi and Melissa Donato from Alter

Expansion Strategy

Alter's expansion strategy is rooted in understanding product-market fit and ensuring the replicability of their model. Melissa Donato emphasizes the importance of tangible signals, such as customer return rates, to determine if the business is ready for growth. She explains, "You don't want to get to a point where you're just waitlisted all the time, because that, to me, signals, like, a bit of an inefficient model" 1. Aleya Velshi adds that understanding the local community's interests and behaviors is crucial for successful expansion 2.

   

Pricing Strategy

Pricing at Alter is designed to balance sustainability with guest preferences, offering flexibility to accommodate various customer needs. Melissa Donato discusses the importance of understanding the pricing landscape in adjacent industries to set competitive rates. She notes, "We looked at the range of pricing that existed for similar things to us to understand what is the room we have to play in" 3. This approach allows Alter to cater to different guest archetypes, from those seeking monthly commitments to those preferring flexible session packs.