Dexa/The Hard Part

Published Jan 31, 2025

Amrita Gurney, Fractional CMO

Evan McCann hosts Amrita Gurney, a fractional CMO, as she delves into the art of building successful challenger brands, overcoming B2B marketing challenges, and the strategic role of branding and leadership in marketing. She also explores the benefits of fractional marketing leadership for startups, providing a roadmap for scaling and impactful brand presence.

Episode Highlights

Topics covered

Questions from this episode

- How can entrepreneurs think differently?
  Asked by 51 people
- Do you have any advice from startup founders?
  Asked by 48 people
- How do you build a personal brand?
  Asked by 38 people
- How do you build a strong brand?
  Asked by 34 people
- How are early-stage startups growing?
  Asked by 27 people
- How do startup founders think as discussed in the episode The Art and Science of Biology's Future and the clip Contrarian Thinking?
  Asked by 25 people
- How do you build a brand?
  Asked by 25 people
- How do startup founders think, as discussed in the episode Interview Replay: Kara on Leadership Lab and the clip Embracing the Unknown?
  Asked by 24 people
- What challenges do startups face?
  Asked by 22 people
- How do startups navigate change?
  Asked by 21 people
- How do you create an enduring brand?
  Asked by 20 people
- How do startup founders think, as discussed in the episode The Mark Zuckerberg Interview and the clip Entrepreneurial Reflections?
  Asked by 16 people
- Is building an audience necessary for success in business or content creation, as discussed in the episode Be Unapologetically You | Amanda Cerny and Lewis Howes and the clip Breaking Through Barriers?
  Asked by 14 people
- What metrics indicate product-market fit?
  Asked by 14 people
- How do brands impact our lives?
  Asked by 12 people

Episode Highlights

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