Dexa/Harry Stebbings

Mistakes in Releasing New Products

Des shares the challenges of distinguishing between a new product and a paid upgrade, and the importance of identifying a distinct buyer. He discusses the need for a cross sell upsell plan to avoid creating separate lines of business.

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20VC
20VC: Why Being First Does Not Matter, Why Defensibility on Day 1 Does Not Exist, Three Core Elements To Move into Enterprise Effectively and What Makes Truly Great Product Marketing Today with Des Traynor, Co-Founder @ Intercom
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