Published Jul 18, 2022

20VC: Why Being First Does Not Matter, Why Defensibility on Day 1 Does Not Exist, Three Core Elements To Move into Enterprise Effectively and What Makes Truly Great Product Marketing Today with Des Traynor, Co-Founder @ Intercom

Des Traynor, co-founder of Intercom, demystifies the intricacies of investment strategies, product marketing, and differentiation, highlighting why being first doesn't matter, defensibility evolves over time, and the vital elements for moving into the enterprise market successfully.

Episode Highlights

Topics covered

Investment Decision-Making
01
Effective Product Marketing
02
Product Differentiation Insights
03

Episode Highlights

Related Episodes

20VC: Why Being First To Market Does Not Matter, Why You Do Not Have Defensibility on Day 1, How to Analyse Market Size and Present it to Investors, Vitamins vs Painkillers; Do Vitamins Survive Recessions and Good vs Great Messaging with Guy Podjarny @ Sn
Answers 383 questions
20VC: Why Venture Is A Service Product? Why There Is No Such Thing As Product Market Fit & Why Startups Need To Be More Design Orientated with Ben Blumenfeld, Co-Founder & General Partner @ Designer Fund
Answers 383 questions
20VC: Why VC Subsidizes the Wrong Type of Business, Why Capital Gains Tax is Crazy, The Biggest Misalignments Between VCs, Founders and LPs, Why Business Model - Product Fit is as Important as Product-Market-Fit with Chris Paik @ Pace Capital
Answers 383 questions
20VC: Why Pre-Product Market Fit Is About Systems Design Not Engineering, The Right Way For Leaders To Approach Wartime Leadership Today & A Guide To Recruitment Forward Planning with Ryan Denehy, Founder & CEO @ Electric
Answers 383 questions
20VC: Why Valley Investors Are Really Gamblers, Why The Business Model of Selling To The Biggest Sucker Is Wrong & Why The Best Potential Hires Don't Care Who Your VC is with David Barrett, Founder & CEO @ Expensify
Answers 383 questions
20VC: Intercom's Eoghan McCabe on What Makes A Truly Great CEO & What Founders Should Look For In Their Investors
Answers 383 questions
20VC: Why Founders Should Take as Many VC Meetings as Possible, Should Founders Meet Associates, How to Get Intros to the Best VCs, How To Extract the Most Value From Your Investors, Why Post IPO Operators Are the Best Angels with Sam Corcos @ Levels
Answers 383 questions
20VC: Why Financial Models at Seed, $5M Seed Rounds & The Fear of Signalling Risk is all BS | Why Multi-Stage Firms Have Destroyed Seed & Who Wins and Who Loses in the Next 10 Years of Venture with Adam Besvinick, Founding Partner @ Looking Glass Capital
Answers 383 questions
20VC: WTF Is Going On In Venture Capital; Seed Round Pricing Will Remain High, Series B & C Has Gone Completely, Downrounds Are Coming | Why Defensibility is BS on Day 1, Why Market is More Important Than Founder & Why Being First To Market Doesn't Matter
Answers 383 questions
20VC: Why "Founder Insight" is Overrated, Why Big and Bold Product Visions Can Be Dangerous & Why Getting To Product Market Fit by Accident Can Lead to Danger with Hubert Palan, Founder & CEO @ ProductBoard
Answers 383 questions
20VC: Why Cheque Size & Follow On Decision-Making Does Not Matter, Why Intelligence Is Overrated & Why You Should Do Everything You Can To Make Other People Successful with Anthony Pompliano, Founding Partner @ Full Tilt Capital
Answers 383 questions
20VC: Why Market Always Wins Over the Founder & Why I Do Not Do Market Sizing | Why it is not the Best Time to be Investing but it is the Best Time to Have a Fund & The Type of Deals to do Today | Why The Best Founders Have 100 Year Plans with Wes Chan, C
Answers 383 questions
20VC: Why Signalling Risk is Real, What Founders Need to Know About Taking Multi-Stage Money vs Seed Fund Money, Lessons Scaling to $600M AUM, The Secret to Hiring in VC; Hire People with No VC Experience & How Venture Will Be Disrupted with Rob Lacher
Answers 383 questions
20VC: Why Founding Your First Company Is Like Learning Through A Thousand Paper Cuts, The 3 Core Phases to Product Adoption and Why Valuation Obsession Must Change In The Valley with Armon Dadgar, Founder & CTO @ Hashicorp
Answers 383 questions
20VC: Why Small Markets are Better Than Big Markets, The Biggest Delusion of Early Stage VC, Why AI Investing is like a Horserace and Why The Most Ambitious Companies Growing the Fastest are not the Best Investments with Adam Fisher, Partner @ Bessemer
Answers 383 questions

Dexa/Harry Stebbings

20VC: Why Being First Does Not Matter, Why Defensibility on Day 1 Does Not Exist, Three Core Elements To Move into Enterprise Effectively and What Makes Truly Great Product Marketing Today with Des Traynor, Co-Founder @ Intercom

Topics covered

Popular Clips

Mistakes in Releasing New Products

Investing Misses

Angel Investing Insights

Hiring for Relative Best

Pricing Strategies

Effective Product Marketing

Startup Differentiation

Defensibility and Prioritization

The Importance of Founders

Resourcing Second Products

The Future of SaaS

Importance of CAC and LTV

Expanding Product Line

Moving Up Market

Retaining Simplicity with Growth

Episode Highlights

Investment Decision-Making

Effective Product Marketing

Product Differentiation Insights

Related Episodes

20VC: Why Being First To Market Does Not Matter, Why You Do Not Have Defensibility on Day 1, How to Analyse Market Size and Present it to Investors, Vitamins vs Painkillers; Do Vitamins Survive Recessions and Good vs Great Messaging with Guy Podjarny @ Sn

20VC: Why Venture Is A Service Product? Why There Is No Such Thing As Product Market Fit & Why Startups Need To Be More Design Orientated with Ben Blumenfeld, Co-Founder & General Partner @ Designer Fund

20VC: Why VC Subsidizes the Wrong Type of Business, Why Capital Gains Tax is Crazy, The Biggest Misalignments Between VCs, Founders and LPs, Why Business Model - Product Fit is as Important as Product-Market-Fit with Chris Paik @ Pace Capital

20VC: Why Pre-Product Market Fit Is About Systems Design Not Engineering, The Right Way For Leaders To Approach Wartime Leadership Today & A Guide To Recruitment Forward Planning with Ryan Denehy, Founder & CEO @ Electric

20VC: Why Valley Investors Are Really Gamblers, Why The Business Model of Selling To The Biggest Sucker Is Wrong & Why The Best Potential Hires Don't Care Who Your VC is with David Barrett, Founder & CEO @ Expensify

20VC: Intercom's Eoghan McCabe on What Makes A Truly Great CEO & What Founders Should Look For In Their Investors

20VC: Why Founders Should Take as Many VC Meetings as Possible, Should Founders Meet Associates, How to Get Intros to the Best VCs, How To Extract the Most Value From Your Investors, Why Post IPO Operators Are the Best Angels with Sam Corcos @ Levels

20VC: Why Financial Models at Seed, $5M Seed Rounds & The Fear of Signalling Risk is all BS | Why Multi-Stage Firms Have Destroyed Seed & Who Wins and Who Loses in the Next 10 Years of Venture with Adam Besvinick, Founding Partner @ Looking Glass Capital

20VC: WTF Is Going On In Venture Capital; Seed Round Pricing Will Remain High, Series B & C Has Gone Completely, Downrounds Are Coming | Why Defensibility is BS on Day 1, Why Market is More Important Than Founder & Why Being First To Market Doesn't Matter

20VC: Why "Founder Insight" is Overrated, Why Big and Bold Product Visions Can Be Dangerous & Why Getting To Product Market Fit by Accident Can Lead to Danger with Hubert Palan, Founder & CEO @ ProductBoard

20VC: Why Cheque Size & Follow On Decision-Making Does Not Matter, Why Intelligence Is Overrated & Why You Should Do Everything You Can To Make Other People Successful with Anthony Pompliano, Founding Partner @ Full Tilt Capital

20VC: Why Market Always Wins Over the Founder & Why I Do Not Do Market Sizing | Why it is not the Best Time to be Investing but it is the Best Time to Have a Fund & The Type of Deals to do Today | Why The Best Founders Have 100 Year Plans with Wes Chan, C

20VC: Why Signalling Risk is Real, What Founders Need to Know About Taking Multi-Stage Money vs Seed Fund Money, Lessons Scaling to $600M AUM, The Secret to Hiring in VC; Hire People with No VC Experience & How Venture Will Be Disrupted with Rob Lacher

20VC: Why Founding Your First Company Is Like Learning Through A Thousand Paper Cuts, The 3 Core Phases to Product Adoption and Why Valuation Obsession Must Change In The Valley with Armon Dadgar, Founder & CTO @ Hashicorp

20VC: Why Small Markets are Better Than Big Markets, The Biggest Delusion of Early Stage VC, Why AI Investing is like a Horserace and Why The Most Ambitious Companies Growing the Fastest are not the Best Investments with Adam Fisher, Partner @ Bessemer

20VC: Why Being First Does Not Matter, Why Defensibility on Day 1 Does Not Exist, Three Core Elements To Move into Enterprise Effectively and What Makes Truly Great Product Marketing Today with Des Traynor, Co-Founder @ Intercom

Topics covered

Popular Clips

Episode Highlights

Investment Decision-Making

Effective Product MarketingDes Traynor explores the intricacies of product marketing, emphasizing the importance of simplicity and understanding the distinct needs of users and buyers. He shares insights on crafting effective marketing strategies that resonate with diverse customer bases.

Effective Product Marketing

Product Differentiation InsightsDes Traynor, Co-founder of Intercom, shares insights on strategic product development and differentiation. He discusses the importance of distinguishing between features and products, timing new product launches, and building defensibility over time.

Product Differentiation Insights

Related Episodes