Published Dec 5, 2016

20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha

Exploring the journey from founding to acquisition, Scott Dorsey shares invaluable insights into achieving product market fit and navigating the venture capital landscape, drawing from his experience of selling ExactTarget to Salesforce and lessons learned from working with industry titan Marc Benioff.

Episode Highlights

Topics covered

Achieving Product Market Fit
01
Understanding Venture Capital
02
Building ExactTarget
03

Episode Highlights

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Dexa/Harry Stebbings

20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha

Topics covered

Popular Clips

Formative Business School

Upgrade Your Car

Upgrade Your Car

Timeless Concepts

Achieving Product Market Fit

Transitioning to High Alpha

Challenges and Capital

Transitioning to Venture

Building Outside Tech Hubs

The Grand Vision

Building Exact Target

Venture Industry Insights

Challenges in Product Market Fit

Pricing Strategies

Episode Highlights

Achieving Product Market Fit

Understanding Venture Capital

Building ExactTarget

Related Episodes

20VC: From Unsexy Startup to $1.8BN Acquisition with $150M in ARR | Why VCs and Founders are Fundamentally Misaligned | Why Valuations and Fundraising are BS | Lessons from Josh Kushner and Marc Andreesen | Zac Bookman, OpenGov

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20VC: $18BN Market Cap and $1BN in ARR in 8 Years; Samsara | How to Find Product Market Fit Reliably | How to Create a Multi-Product Company | The Pros and Cons of Serial Entrepreneurship with Sanjit Biswas, Founder & CEO @ Samsara

20VC: Atlassian Co-Founder Scott Farquhar on The Biggest Lessons Scaling Atlassian to $50BN Market Cap; The Four Roles of the CEO, The Funding Round That Net Accel $6BN, The Regrets of Omission and Commission & The Honeymoon Cut Short

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20VC: Lessons Scaling Insight Partners to a $20BN Latest Fund, The Two Biggest Learnings on Price, How to Manage and Train Young People in Venture, Why Business Classrooms Do Not Work and How to Assess the Two Commodities in Life; Money and Time with Jeff

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20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha

Topics covered

Popular Clips

Episode Highlights

Achieving Product Market FitScott Dorsey shares insights on achieving product market fit, emphasizing the importance of customer conversations and early traction. He also addresses common challenges startups face, such as transitioning from selling to friends to reaching broader markets.

Achieving Product Market Fit

Understanding Venture Capital

Building ExactTargetScott Dorsey, Managing Partner at High Alpha, shares his journey from founding ExactTarget to its acquisition by Salesforce. He reflects on the lessons learned from working with Marc Benioff and the importance of focus and prioritization in achieving success.

Building ExactTarget

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