Attention as Currency
The commodification of attention began with innovative newspaper strategies in the 19th century, allowing publications to thrive on sensational stories rather than credibility. This model paved the way for modern advertising techniques, exemplified by Listerine's campaign that created a demand for mouthwash by introducing the concept of halitosis, transforming public perception and skyrocketing sales. The power of attention remains a driving force in marketing, capable of turning wants into needs.In this clip
From this podcast
Hidden Brain
Buying Attention
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