Published Jan 2, 2018

Buying Attention

Shankar Vedantam dives into the intricate world of influencer marketing and attention merchants, examining the tension between authenticity and monetization in digital spaces, and how historical and modern strategies of demand engineering have shaped consumer behavior and challenged human autonomy.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Shankar Vedantam

Buying Attention

Topics covered

Popular Clips

Demand Engineering Unveiled

Attention as Power

Influencer Authenticity

Viral Phenomena Unleashed

Advertising's Paradox

Attention as Currency

Reality TV Origins

The Birth of Reality TV

The Attention Economy

The Attention Economy

Attention and Autonomy

Capturing Attention

Episode Highlights

Influencer Marketing

Attention Merchants

Demand Engineering

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Money Talks

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The Talk Market

Buy, Borrow, Steal

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Episode 69: Money Talks

Episode 16: Misbehaving

The Monkey Marketplace

Money 2.0: Emotional Currency

Persuasion: Part 1

Emotional Currency

Innovation 2.0: The Influence You Have

Money 2.0: Why We Bust Our Budgets

Better Than Cash

Buying Attention

Topics covered

Popular Clips

Episode Highlights

Influencer Marketing

Attention MerchantsShankar Vedantam explores the evolution of attention merchants and their profound impact on human autonomy. He examines how media companies have historically captured and monetized our attention, posing challenges to our freedom and decision-making.

Attention Merchants

Demand EngineeringThe podcast explores historical and modern examples of demand engineering, revealing how advertisers have shaped consumer behavior over time. Tim Wu and Shankar Vedantam discuss the evolution of attention capture techniques, from radio to modern digital platforms.

Demand Engineering

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