Published Jul 1, 2019

I Buy, Therefore I Am

Shankar Vedantam delves into the complex relationship between brand loyalty and personal identity, drawing parallels with political tribalism. He explores how brands like the Philadelphia Eagles and Apple become extensions of individual identity, examining the psychological mechanisms and brand strategies that cultivate deep consumer connections.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Shankar Vedantam

I Buy, Therefore I Am

Topics covered

Popular Clips

Brand Loyalty Unleashed

Cycling and Betrayal

Identity and Brands

Legacy in Branding

Moral Decoupling Explained

Branding's Dual Nature

The Power of Perception

Brand Evangelism

Brand Evangelism

Social Chameleons

Political Brand Loyalty

Episode Highlights

Social Identity

Brand Loyalty

Brand Strategy

Brand Identity

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I Buy, Therefore I Am

Topics covered

Popular Clips

Episode Highlights

Social IdentityShankar Vedantam explores how brands influence our identities and social interactions. He examines the parallels between brand loyalty and political allegiance, revealing the deep-seated tribalism in both realms.

Social Identity

Brand Loyalty

Brand StrategySuccessful branding involves crafting narratives that resonate with consumers, turning products into symbols of identity and legacy. However, missteps in understanding consumer identity can lead to brand failures, as seen in the case of Bic's misguided marketing campaign.

Brand Strategy

Brand IdentityThe episode explores how individuals intertwine their identities with brands, experiencing their triumphs and failures as personal events. It examines the psychological mechanisms, like moral decoupling, that allow consumers to rationalize their support for flawed brands.

Brand Identity

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