Innovation and Adoption
Social influence plays a crucial role in the adoption of new innovations, as ideas that deviate too far from the norm can be met with resistance. The story of the horsey horseless illustrates this challenge, where a fake horsehead was added to an automobile to make it feel more familiar and less intimidating. This clever solution highlights the importance of finding a balance between novelty and familiarity for successful innovation.In this clip
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Hidden Brain
Snooki and the Handbag
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