Published Jul 10, 2018

Snooki and the Handbag

Shankar Vedantam delves into Jonah Berger's insights on how being slightly behind in competitions can spur surprising successes, and reveals the subtle power of social influences and identities in shaping our choices beyond rational reasoning, from athletics to politics and consumer behavior.

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Dexa/Shankar Vedantam

Snooki and the Handbag

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Social Influence Dynamics

Motivation in Competition

Social Influence Unseen

Halftime Insights

Social Influence Unveiled

Influence and Choice

Influence and Repulsion

Politics and Identity

Optimal Distinctiveness

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Episode Highlights

Competitive EdgeJonah Berger examines how being slightly behind in competitions can boost motivation and lead to unexpected victories. His research highlights the psychological tactics athletes use to turn perceived disadvantages into winning strategies.

Competitive Edge

Social IdentityJonah Berger explores how political and brand identities influence our choices, often more than the actual content of policies or products. He reveals the power of perceived affiliations in shaping our preferences and decisions.

Social Identity

Invisible InfluenceJonah Berger, a marketing professor at the University of Pennsylvania, discusses the unseen forces that shape our decisions, challenging the idea of free will. He reveals how social influences subtly guide our choices, from relationships to consumer behavior.

Invisible Influence

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