Published Dec 13, 2016
Episode 55: Snooki and the Handbag
Shankar Vedantam delves into the intricacies of human motivation, social influence, and innovation adoption with insights from Jonah Berger, uncovering how competition, political affiliations, and the need for novelty intertwine with our daily decisions and identity. Berger's exploration of these dynamics sheds light on the hidden psychological barriers that can either drive innovation forward or impede its acceptance.
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