Innovation and Adoption
Social influence plays a crucial role in the adoption of new innovations, as people often find ideas that are too different intimidating. The story of the horsey horseless illustrates this concept, showing how a simple addition of a fake horsehead to an automobile made the unfamiliar feel more familiar, easing psychological barriers to acceptance. Striking the right balance between novelty and familiarity is essential for successful innovation.In this clip
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Hidden Brain
Episode 55: Snooki and the Handbag
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