Published Mar 1, 2021

The Snowball Effect

Behavioral scientist Damon Centola delves into the intricacies of network effects and social contagion, revealing how strong social ties and network structures influence movements like Black Lives Matter and platforms like Twitter, challenging traditional views on virality and emphasizing the role of influencers and tipping points.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Shankar Vedantam

The Snowball Effect

Topics covered

Popular Clips

Complex Contagions Explained

The Spread of Ideas

Neighborhood Influence

Strong Ties Matter

Social Proof Dynamics

Ideas That Spread

Weak Ties Matter

Tipping Point Dynamics

Social Media Manipulation

Social Media Uprising

Viral Movements

Social Networks Reimagined

Network Dynamics

Power of Minorities

Episode Highlights

Network effects

Historical case studies

Social contagion

Related Episodes

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Innovation 2.0: The Influence You Have

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Snooki and the Handbag

Persuasion: Part 2

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Innovation 2.0: How Big Ideas Are Born

The Snowball Effect

Topics covered

Popular Clips

Episode Highlights

Network effectsDamon Centola examines how network structures and peer influence shape behavior change. His research highlights the importance of strong ties and localized influence in driving social contagion and adoption of new behaviors.

Network effects

Historical case studies

Social contagionDamon Centola explores the dynamics of social contagion, differentiating between simple and complex contagions and their spread through networks. He highlights the role of influencers and network structures in shaping the adoption of ideas and movements.

Social contagion

Related Episodes