Running with Retailers
Olivier and Casper faced significant hurdles with retailers who were skeptical about their innovative shoes. Instead of relying on presentations, they decided to engage retailers directly by running with them, which transformed their approach. The unique design of the shoes not only serves a functional purpose but also sparks curiosity, making them a viral sensation among runners. Once people try them, they find it hard to revert to traditional running shoes.In this clip
From this podcast
How I Built This
On athletic shoes: Olivier Bernhard and Caspar Coppetti
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