Published Jul 22, 2024

On athletic shoes: Olivier Bernhard and Caspar Coppetti

Discover the transformative journey of On running shoes, led by Olivier Bernhard and Caspar Coppetti, as they turned garden hose prototypes into a $2 billion athletic footwear empire. This episode delves into their challenges, groundbreaking innovations, and strategic partnerships, including a collaboration with Roger Federer, showcasing their perseverance and visionary approach in reshaping the sportswear industry.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Guy Raz

On athletic shoes: Olivier Bernhard and Caspar Coppetti

Topics covered

Popular Clips

Entrepreneurial Roots

Unlikely Partnerships

Building for the Future

Breaking into America

Luck and Hard Work

Overcoming Adversity

Sneakers and Setbacks

Prototype to Production

From Hose to Sneakers

Athletic Journeys

Partnering with Greatness

From Niche to Fame

Running with Retailers

Branding and Breakthroughs

Episode Highlights

Entrepreneurial Challenges

Footwear Innovation

Brand Growth

Related Episodes

Xero Shoes: Steven Sashen and Lena Phoenix

Allbirds: Tim Brown & Joey Zwillinger

Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)

Steve Madden: Steve Madden

Outdoor Voices: Tyler Haney

HIBT Lab! Saysh: Wes and Allyson Felix

inov-8: Wayne Edy

Zappos: Tony Hsieh (2017)

Bombas: David Heath and Randy Goldberg (2022)

Kenneth Cole: Kenneth Cole

Herschel Supply Co.: Jamie and Lyndon Cormack

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Zappos: Tony Hsieh

Steve Madden: Steve Madden (2018)

TOMS: Blake Mycoskie (2019)

On athletic shoes: Olivier Bernhard and Caspar Coppetti

Topics covered

Popular Clips

Episode Highlights

Entrepreneurial Challenges

Footwear InnovationThe journey of On running shoes, led by Olivier Bernhard and Caspar Coppetti, is a testament to innovation and resilience. From garden hose prototypes to a $2 billion company, they overcame industry skepticism to redefine athletic footwear.

Footwear Innovation

Brand GrowthOn's strategic expansion and innovative partnerships have propelled it from a niche running brand to a major player in the sportswear industry. Their collaboration with Roger Federer and overcoming market challenges highlight their unique approach and commitment to innovation.

Brand Growth

Related Episodes