Published Sep 13, 2021

inov-8: Wayne Edy

Explore Wayne Edy's inspiring journey with inov-8, from overcoming burnout and reclaiming leadership to revolutionizing the trail running shoe market with innovative designs and strategic foresight, carving out a niche in a competitive industry.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Guy Raz

inov-8: Wayne Edy

Topics covered

Popular Clips

Innovate's Ownership Transition

Niche Shoe Innovation

Trail Running Expansion

Profitable Growth

Shoe Design Evolution

Brand Growth Strategy

Risk and Passion

Equity Deal Insights

Entrepreneurial Challenges

Brand Acquisition Journey

Risk and Instinct

Innovate's Strategic Buyback

Tactical Footwear Success

Overcoming Adversity

Episode Highlights

Leadership Transitions

Entrepreneurial Journey

Shoe Innovation

Related Episodes

On athletic shoes: Olivier Bernhard and Caspar Coppetti

Kenneth Cole: Kenneth Cole

Lynda.com: Lynda Weinman and Bruce Heavin

Xero Shoes: Steven Sashen and Lena Phoenix

Wayfair: Niraj Shah & Steve Conine (2018)

Zappos: Tony Hsieh

Zappos: Tony Hsieh (2017)

Steve Madden: Steve Madden

TOMS: Blake Mycoskie (2019)

Steve Madden: Steve Madden (2018)

Chilewich: Sandy Chilewich

Outdoor Voices: Tyler Haney

TOMS: Blake Mycoskie

Dell Computers: Michael Dell

Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)

inov-8: Wayne Edy

Topics covered

Popular Clips

Episode Highlights

Leadership TransitionsWayne Edy's leadership journey with inov-8 showcases his resilience and strategic thinking. From stepping down due to burnout to buying back the company during a global crisis, his decisions reflect a deep commitment to the brand and its team.

Leadership Transitions

Entrepreneurial JourneyWayne Edy, founder of inov-8, shares his journey of launching a trail running shoe brand amidst personal and financial risks. His story highlights the blend of passion, risk-taking, and resilience that propelled inov-8 to success in a competitive market.

Entrepreneurial Journey

Shoe InnovationWayne Edy transformed the trail running shoe market with inov-8's distinctive design, gaining rapid popularity among elite athletes. His strategic focus on niche markets and innovative manufacturing processes propelled the brand to international success.

Shoe Innovation

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