Published Oct 16, 2023

Herschel Supply Co.: Jamie and Lyndon Cormack

Explore how Jamie and Lyndon Cormack transformed Herschel Supply Co. into a global icon by overcoming entrepreneurial challenges, harnessing innovation, and infusing their brand with timeless storytelling.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

Shopify: Tobias Lütke
Answers 383 questions
On athletic shoes: Olivier Bernhard and Caspar Coppetti
Answers 383 questions
Tory Burch: Tory Burch
Answers 383 questions
Orgain: Andrew Abraham
Answers 383 questions
Eileen Fisher: Eileen Fisher (2017)
Answers 383 questions
HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry
Answers 383 questions
Lisa Price Of Carol's Daughter At The HIBT Summit
Answers 383 questions
Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)
Answers 383 questions
Cisco Systems & Urban Decay: Sandy Lerner
Answers 383 questions
BONUS: Brand Building Live at Cannes Lions
Answers 383 questions
Lululemon Athletica: Chip Wilson
Answers 383 questions
Sir Kensington's: Scott Norton and Mark Ramadan
Answers 383 questions
Kenneth Cole: Kenneth Cole
Answers 383 questions
Kate Spade: Kate & Andy Spade
Answers 383 questions
Mythical: Rhett and Link
Answers 383 questions

Dexa/Guy Raz

Herschel Supply Co.: Jamie and Lyndon Cormack

Topics covered

Popular Clips

Taking the Leap

Balancing Act

Overcoming Performance Anxiety

Crucible Moments Unveiled

Backpack Revolution

Share Your Favorites

From Mountains to Magazines

Scaling Success

Investing in AI

Global Expansion Insights

Designing the Perfect Bag

Trade Show Triumph

Simplifying Adventure Gear

Sample Run Struggles

Strategic Retail Partnerships

Episode Highlights

Entrepreneurial Challenges

Product Innovation

Brand Development

Related Episodes

Shopify: Tobias Lütke

On athletic shoes: Olivier Bernhard and Caspar Coppetti

Tory Burch: Tory Burch

Orgain: Andrew Abraham

Eileen Fisher: Eileen Fisher (2017)

HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry

Lisa Price Of Carol's Daughter At The HIBT Summit

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

Cisco Systems & Urban Decay: Sandy Lerner

BONUS: Brand Building Live at Cannes Lions

Lululemon Athletica: Chip Wilson

Sir Kensington's: Scott Norton and Mark Ramadan

Kenneth Cole: Kenneth Cole

Kate Spade: Kate & Andy Spade

Mythical: Rhett and Link

Herschel Supply Co.: Jamie and Lyndon Cormack

Topics covered

Popular Clips

Episode Highlights

Entrepreneurial ChallengesBrothers Jamie and Lyndon Cormack founded Herschel Supply Co., overcoming initial manufacturing challenges to create a global brand. Their strategic partnerships and commitment to innovation fueled their rapid growth and sustained success.

Entrepreneurial Challenges

Product InnovationThe Cormack brothers' journey with Herschel Supply Co. highlights their innovative approach to designing bags that blend simplicity with functionality. Their commitment to quality and storytelling has propelled the brand to global recognition.

Product Innovation

Brand DevelopmentJamie and Lyndon Cormack designed Herschel Supply Co. to evoke a sense of timelessness, drawing inspiration from classic brands. Their focus on storytelling and brand familiarity helped them transform a startup into a globally recognized name.

Brand Development

Related Episodes