Strategic Retail Partnerships
Jamie and Lyndon discuss their pivotal decision to expand their team in 2010 to handle increasing orders from major retailers. They reveal how their marketing strategy relied on aligning with reputable retailers like Urban Outfitters, allowing those brands to endorse their product through curation rather than traditional advertising. This approach not only facilitated sales but also positioned their brand alongside other respected names in the industry.In this clip
From this podcast
How I Built This
Herschel Supply Co.: Jamie and Lyndon Cormack
Related Questions