Trade Show Triumph
Jamie and Lyndon recount their experience at a pivotal trade show in New York, where they creatively built their booth from pallets. Despite having no appointments, they attracted attention from influential retailers like Urban Outfitters and even caught the eye of GQ magazine, leading to significant early orders and exposure for their brand. This organic approach not only showcased their products but also marked the beginning of Herschel's journey in the competitive market.In this clip
From this podcast
How I Built This
Herschel Supply Co.: Jamie and Lyndon Cormack
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