Simplifying Adventure Gear
Lyndon and Jamie explore the concept of creating a backpack that embodies simplicity and quality, inspired by their outdoor experiences and frustrations with existing products. They reflect on the importance of stripping away unnecessary features to develop a bag that resonates with their generation. Over a year of discussions, their passion for a refined design solidified into a compelling business idea.In this clip
From this podcast
How I Built This
Herschel Supply Co.: Jamie and Lyndon Cormack
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