Crafting a Brand
Lyndon and Jamie discuss their vision for Herschel Supply, emphasizing the importance of blending nostalgia with modern design. They highlight the unique emotional connection people have with their backpacks, which often carry significant sentimental value over time. Their goal was to create a brand that prioritizes functionality while stripping away unnecessary fluff, ultimately aiming to revolutionize the bag market.In this clip
From this podcast
How I Built This
Herschel Supply Co.: Jamie and Lyndon Cormack
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