Dexa/Guy Raz

Building a Grain Brand

Pierre's journey from chef to entrepreneur, driven by a desire to uplift Senegalese farmers through the promotion of Fonio, a forgotten grain, showcases the power of branding and innovation in agriculture.

In this clip
From this podcast
How I Built This
A climate-resilient ancient grain with Pierre Thiam of Yolélé (2022)
Related Questions
- What is the main topic of the clip Revolutionizing Fonio Processing from the episode HIBT Lab! Yolélé: Pierre Thiam?