How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford

Increased Demand

Clif Bar has seen a surge in demand during the pandemic, especially from healthcare workers who rely on their products for sustenance. Gary Erickson and Kit Crawford explain that their company has distributed millions of bars to frontline workers, emphasizing the essential nature of their product 1. Despite the challenges of operating with a remote workforce, they have adapted to meet this increased demand. Crawford highlights the importance of finding ways to give back, even for smaller companies, suggesting that everyone can contribute in some way, whether through direct support or small acts of kindness 2.

   

Supply Chain

Managing supply chain disruptions has been a critical focus for Clif Bar during the pandemic. Gary Erickson notes the uncertainty surrounding the availability of key ingredients, but emphasizes their proactive approach in maintaining communication with suppliers 3. Kit Crawford describes the formation of a COVID-19 task force to oversee supply chain operations, ensuring that their essential products continue to reach consumers. This situation has tested their business model, which prioritizes sustainability across various domains, including community and environmental impact.

   

Community Support

Clif Bar's commitment to community support is evident in their efforts to boost morale and provide aid during the pandemic. Kit Crawford and Gary Erickson share strategies for maintaining team morale, such as regular communication and personal check-ins 4. They also stress the importance of community contributions, encouraging individuals and businesses to find creative ways to support others, whether through donations or personal gestures 2. This approach underscores their belief in the interconnectedness of business and humanity.

   

Leadership

Leadership at Clif Bar during these uncertain times involves embracing difficult questions and adapting swiftly. Gary Erickson advises leaders to remain open to questions without immediate answers, fostering a culture of inquiry and attentiveness 5. He emphasizes the need for quick decision-making and adaptability, as the rapidly changing environment demands immediate action. This proactive stance is crucial for navigating the challenges posed by the pandemic, ensuring that the company remains resilient and responsive.