LÄRABAR: Lara Merriken

Personal Journey

Lara Merriken's journey to founding LÄRABAR began amidst personal upheaval, including a divorce and career uncertainty. She initially planned to pursue naturopathic medicine but was deterred by the limited practice scope in California. During a pivotal hike in Colorado, she conceived the idea of a simple, healthy energy bar made from fruits and nuts 1. This revelation marked a turning point, as Lara decided to embrace the uncertainty and pursue her passion for creating a unique product 2.

I needed to find the courage to take a leap of faith. And somehow, someway, I figured that out for myself.

--- Lara Merriken

Her determination to follow this new path, despite societal expectations and personal doubts, laid the foundation for LÄRABAR's creation 3.

   

Creating Larabar

The creation of LÄRABAR was marked by Lara's innovative approach to recipe development and her commitment to simplicity. She experimented with combinations of dried fruits and nuts, aiming to replicate the flavors of familiar desserts like cherry pie and banana bread 4. Her focus on using minimal ingredients resonated with consumers seeking natural and wholesome snacks 5.

I wanted to blend both. And I wanted to make it something that you were so happy and excited to eat.

--- Lara Merriken

This simple yet revolutionary concept quickly gained traction, transforming LÄRABAR into a leading brand in the energy bar market 6.

   

Market Strategy

Lara's initial market strategy involved leveraging her connections at Whole Foods, where she worked, to introduce LÄRABAR to a broader audience. A chance encounter with a regional buyer led to a breakthrough opportunity to showcase her product in Colorado stores 7. Despite financial challenges and initial investor hesitations, Lara's perseverance and belief in her product attracted new investors and support 8.

I have more to lose if I don't find out than I do if I try this and it doesn't work.

--- Lara Merriken

Her strategic networking and unwavering determination were crucial in overcoming early obstacles and establishing LÄRABAR's presence in the market 9.