Published Oct 26, 2020

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

Robin and Andréa McBride John delve into their strategic maneuvers in building the McBride Sisters Wine business, emphasizing the importance of maintaining independence while forming key partnerships. Their brand not only champions the inclusivity and visibility of Black vintners but also innovates in retail and digital channels, making wine culture more accessible to all.

Episode Highlights

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Episode Highlights

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Dexa/Guy Raz

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

Topics covered

Popular Clips

AI Revolution

Building Black Girl Magic

Wine Business Challenges

Black Girl Magic Wine

Kroger's Wine Challenge

Wine Launch Challenges

Black Vintners Empowerment

Seizing Opportunities

Hip Hop Revolution

Sisters' Wine Journey

Wine Tasting Journey

Family Winery Success

Breaking Wine Barriers

Democratizing Wine

Frozen Adventure

Episode Highlights

Entrepreneurial Partnerships

Business Growth Strategies

Brand Development

Wine Industry Challenges

Related Episodes

McBride Sisters Wine (Part 1 of 2): Robin McBride and Andréa McBride John

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Lynda.com: Lynda Weinman and Bruce Heavin

Serial Entrepreneur: Gary Vaynerchuk

Live Episode! New Belgium Brewing Company: Kim Jordan

ActOne Group: Janice Bryant Howroyd

Briogeo Hair Care: Nancy Twine (2020)

EO Products: Susan Griffin-Black & Brad Black

Dutch Bros. Coffee: Travis Boersma

How I Built Resilience: Live with Tony Xu and Marcia Kilgore

Framebridge: Susan Tynan (2017)

CAVA: Ted Xenohristos and Brett Schulman

Lonely Planet: Maureen & Tony Wheeler

Advice Line with Travis Boersma of Dutch Bros

Bobbi Brown Cosmetics: Bobbi Brown

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

Topics covered

Popular Clips

Episode Highlights

Entrepreneurial Partnerships

Business Growth StrategiesThe McBride Sisters' strategic expansion into retail and digital transformation played crucial roles in their business growth. Their focus on grocery partnerships and e-commerce allowed them to navigate economic challenges and empower Black vintners.

Business Growth Strategies

Brand DevelopmentThe McBride Sisters' Black Girl Magic label celebrates Black women's achievements and addresses the wine industry's historical neglect of Black consumers. Their mission extends to democratizing wine culture, making it more inclusive and accessible to a broader audience.

Brand Development

Wine Industry ChallengesRobin McBride and Andréa McBride John navigated the traditional wine industry, overcoming financial and distribution challenges to establish the McBride Sisters Collection. Their journey highlights resilience and innovation in breaking industry barriers.

Wine Industry Challenges

Related Episodes