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Published Apr 2, 2020

How I Built Resilience: Live with Jeni Britton Bauer

Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, shares her journey of resilience and innovation, discussing the significance of community-building and crowdsourcing in flavor development, and how these strategies helped her overcome a major Listeria outbreak. Guy Raz explores the power of live video interactions in maintaining connections during challenging times.
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Episode Highlights

  • Crowdsourcing

    Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, has embraced crowdsourcing to develop new ice cream flavors by inviting her audience to share personal memories and stories. She reads through thousands of submissions, finding inspiration in the unique and nostalgic flavors people associate with cherished moments. Jeni's approach not only fosters creativity but also strengthens her connection with customers, as she explains, "Those stories, that's what's so exciting and interesting to me is those stories. And so I'm hoping to come up with some good flavors based on those stories." 1

       

    Live Engagement

    Guy Raz highlights the use of live video conversations as a means to engage with audiences during challenging times. These weekly sessions, streamed on Facebook Live, allow for real-time interaction and provide a platform for sharing insights and experiences. Guy invites listeners to participate, noting, "We're going to be putting excerpts of these conversations in your podcast feed every Thursday for the time being." 2

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