Published Mar 18, 2019

Away: Jen Rubio

Jen Rubio, co-founder of Away, delves into the creation and rise of the luggage brand, revealing insights on product development, overcoming initial challenges, and building a strong brand identity through innovative marketing strategies and social media influence that captivated travelers worldwide.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Guy Raz

Away: Jen Rubio

Topics covered

Popular Clips

College Dropout's Corporate Journey

A Luggage Brand's Beginnings

Building a Brand

Building the Perfect Luggage

Building a Social Media Business

Embracing Heritage

Revolutionary Gun Safety

Unconventional Launch Strategy

Reinventing Suitcases

Building Sled Legs

Building a Better Bag

Building Warby Parker

Building a Travel Brand

Building a Travel Brand

Social Media Impact

Episode Highlights

Product Development

Building Brand Identity

Starting Away

Related Episodes

Tory Burch: Tory Burch

method: Adam Lowry & Eric Ryan (2018)

How I Built Resilience: Live with Jeni Britton Bauer

CrunchLabs: Mark Rober

TRX: Randy Hetrick

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

TOMS: Blake Mycoskie

Policygenius: Jennifer Fitzgerald

Tumi & Roam Luggage: Charlie Clifford

Herschel Supply Co.: Jamie and Lyndon Cormack

Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams

TOMS: Blake Mycoskie (2019)

Ben & Jerry's: Ben Cohen And Jerry Greenfield

Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer

Vuori: Joe Kudla

Away: Jen Rubio

Topics covered

Popular Clips

Episode Highlights

Product DevelopmentJen Rubio, co-founder of Away, shares the journey of creating a stylish and functional luggage brand. She discusses the design process and manufacturing challenges that shaped Away's success.

Product Development

Building Brand IdentityJen Rubio's innovative use of social media and celebrity influence propelled Away to become a leading travel brand. Her strategic approach to marketing and brand building created a strong emotional connection with customers, resulting in impressive sales and brand loyalty.

Building Brand Identity

Starting AwayJen Rubio's broken suitcase incident sparked the creation of Away, a luggage brand that filled a market gap for stylish, functional travel gear. Her collaboration with Steph Korey led to a successful launch, overcoming early challenges with innovative strategies.

Starting Away

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