Social Media Strategy
Lisa discusses the importance of tailoring content to specific audiences across different social media platforms. By consolidating multiple Instagram handles into four main categories, they cater to distinct interests, ensuring that fitness enthusiasts and food lovers receive content that resonates with them. The shift of mom content from Instagram to Facebook highlights the need for strategic platform choices based on audience engagement and preferences.In this clip
From this podcast
The Kara Goldin Show
07 Lisa Sugar: Co-Founder & EIC of PopSugar
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