Published Apr 4, 2018

07 Lisa Sugar: Co-Founder & EIC of PopSugar

Lisa Sugar, Co-Founder & Editor-In-Chief of PopSugar, shares her entrepreneurial journey from blog to media powerhouse, revealing insights into company culture, strategic content adaptations, and a beauty line collaboration with Ulta, underscoring her innovative approach to business.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/The Kara Goldin Show

07 Lisa Sugar: Co-Founder & EIC of PopSugar

Topics covered

Popular Clips

Overcoming Stage Fright

Content Creation Strategies

Embracing Vulnerability

Building a Family Culture

Family and Business

Building a Brand

Beauty by POPSUGAR

From Blog to Brand

Building Popsugar's Identity

Creating a New Culture

Creating Impactful Events

Balancing Work and Family

Working Together

Social Media Strategy

Episode Highlights

Company Culture

Entrepreneurial Journey

Content Strategy

Beauty Product Launch

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304 Lisa Curtis: Founder & CEO of Kuli Kuli

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640 Jessica Schaefer: Founder & CEO of Lushi

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284 Jill Koziol: Co-Founder & CEO of Motherly

232 Sarah Gibson Tuttle: Founder & CEO of Olive & June

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07 Lisa Sugar: Co-Founder & EIC of PopSugar

Topics covered

Popular Clips

Episode Highlights

Company CultureLisa Sugar shares insights into how family involvement and a female-friendly environment shape the culture at PopSugar. Her approach to integrating family and promoting diversity in the workplace highlights the company's unique values.

Company Culture

Entrepreneurial JourneyLisa Sugar, founder of PopSugar, shares her inspiring journey from starting a blog to building a multi-million dollar media company. She discusses the challenges she faced and the strategies she employed to create a successful brand.

Entrepreneurial Journey

Content StrategyLisa Sugar discusses PopSugar's innovative social media strategies and platform-specific content adaptations. She highlights how these tactics cater to diverse audience interests and enhance engagement.

Content Strategy

Beauty Product LaunchLisa Sugar discusses POPSUGAR's strategic partnership with Ulta to launch a new beauty line, highlighting the synergy between the brands and the potential to reach millions of beauty enthusiasts.

Beauty Product Launch

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