Media Relationships Matter
Aliza shares her journey from the magazine industry to working in luxury fashion at DKNY, highlighting the importance of building strong media relationships. She reveals the behind-the-scenes dynamics of press coverage, including the art of persuading journalists and managing stories. This experience provided her with invaluable insights into the intersection of fashion and media, shaping her understanding of brand management.In this clip
From this podcast
The Kara Goldin Show
379 Aliza Licht: Author of ON BRAND & Founder of LEAVE YOUR MARK
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