Tequila Brand Strategy
Jeff discusses the unique appeal of Ghost Tequila, emphasizing its versatility as a mixer and the strategic pricing that positions it well in the market. He shares insights on how getting featured on menus drives consumer interest and sales, drawing parallels to his previous experiences with established brands. The conversation highlights the excitement of building a new brand in a competitive landscape, focusing on innovative marketing approaches.In this clip
From this podcast
The Kara Goldin Show
500 Jeff Popkin: CEO of Ghost Tequila
Related Questions