Published Feb 19, 2024
500 Jeff Popkin: CEO of Ghost Tequila
Jeff Popkin, CEO of Ghost Tequila, delves into the world of celebrity brand influence, stressing the need for authentic partnerships and the inherent value of the product. He also shares the innovative creation and branding strategies behind Ghost Tequila's ghost pepper infusion, offering insights into the challenges of the tequila market and the power of solid team dynamics in achieving success.
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