Building a Tequila Brand
Jeff discusses the challenges of establishing a tequila brand in a competitive market, emphasizing the importance of a long-term strategy focused on on-premise sales. With significant growth in Texas and Florida, he highlights recent partnerships with national accounts like Applebee's and On The Border. The hiring of a talented marketing chief is set to elevate the brand's presence and storytelling, paving the way for exciting developments ahead.In this clip
From this podcast
The Kara Goldin Show
500 Jeff Popkin: CEO of Ghost Tequila
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