Growing Brand Awareness
The conversation dives into the evolving landscape of tequila, highlighting the importance of staying relevant and appealing to both existing and new customers. Jeff discusses the launch of a new reposado tequila, emphasizing its unique flavor profile that combines wood and agave notes. As the popularity of cocktails like ranch water soars, innovative approaches and strategic menu placements are key to expanding brand recognition and market presence.In this clip
From this podcast
The Kara Goldin Show
500 Jeff Popkin: CEO of Ghost Tequila
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