Rebranding for Success
After a successful appearance on Shark Tank, a strategic decision was made to rebrand and reposition the company, shifting from bottles to colorful cans. This pivotal moment allowed for a deeper understanding of the target consumer and ultimately led to a successful launch during the onset of COVID. The brand's strong social media presence played a crucial role in connecting with audiences and driving growth.In this clip
From this podcast
The Kara Goldin Show
589 Allison Ellsworth: Co-Founder & Chief Brand Officer of poppi
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