346 Emily Yeston: Co-Founder & CEO of Dore

Simplifying Skincare

Dore emphasizes simplicity in skincare, moving away from complex routines. Emily Yeston shares her personal journey with skincare, highlighting how reducing products led to better skin health. She notes, "The more I was doing to my skin, the worse it got, until I pared everything down to fewer, better products." 1 Dore's product line, featuring a best-selling moisturizer and a versatile balm, reflects this philosophy, offering effective solutions without unnecessary complexity 2.

   

Modernizing French Skincare

Dore combines traditional French pharmacy principles with modern clean beauty standards. Emily describes their approach as modernizing French pharmacy skincare, focusing on gentle, effective products suitable for sensitive skin 3. She explains, "We wanted to take that concept but do it in a way that felt more modern, was actually clean and more sustainable." 3 The brand ensures clinical efficacy and accessibility, maintaining trust and quality in their offerings 4.

   

Affordable Quality

Dore maintains affordability without compromising quality by minimizing marketing costs. Emily reveals that most beauty brands have high margins due to marketing expenses, but Dore focuses on quality and word-of-mouth growth 5. She states, "We'd rather take the harder, longer route to being a successful brand and knew that quality would speak for itself." 5 This strategy allows them to offer products at reasonable prices, challenging the norm in the beauty industry 6.