Building Champions
Zoelle discusses the importance of connecting with the right users to create internal champions for Airtable. By leveraging automated outreach and gathering feedback, they aimed to understand user patterns and enhance engagement, ultimately turning satisfied users into advocates who can evangelize the tool within their organizations. This approach not only fosters word-of-mouth marketing but also empowers users to become superheroes in their workplaces.In this clip
From this podcast
Lenny's Podcast
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
Related Questions