Published Jan 29, 2023

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Dive into Airtable's innovative growth approach with Zoelle Egner, who reveals how integrating customer success with marketing strategies and leveraging PR can build strong user bases and brand identity, while capitalizing on unconventional tactics and early product champions for startup success.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Lenny Rachitsky

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Topics covered

Popular Clips

Billboard Costs Explained

Career Serendipity

PR and Launch Strategies

Customer Success Advocacy

Targeting with Insight

Marketing Resources Unveiled

Vaccine Information Initiative

Building Champions

Startup Growth Strategies

Hiring Made Easy

Marketing Missteps

Power of Small MVPs

The Role of Templates

Authentic Leadership Insights

Swag and Customer Insights

Episode Highlights

Importance of Customer Success

Crafting Marketing Narratives

Unconventional Startup Strategies

Related Episodes

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

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Jason Fried challenges your thinking on fundraising, goals, growth, and more

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Lessons from working with 600+ YC startups | Gustaf Alströmer (Y Combinator, Airbnb)

Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)

Bending the universe in your favor | Claire Vo (LaunchDarkly, Color, Optimizely, ChatPRD)

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)

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Customer-led growth | Georgiana Laudi (Forget The Funnel)

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Topics covered

Popular Clips

Episode Highlights

Importance of Customer Success

Crafting Marketing NarrativesZoelle Egner shares insights on targeted messaging techniques and the strategic use of public relations to build brand identity. She emphasizes the importance of understanding audience interests and maintaining credibility through thoughtful PR strategies.

Crafting Marketing Narratives

Unconventional Startup Strategies

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