Segmentation Strategies
Madhavan and Lenny discuss the importance of segmentation in product offerings, using examples from event planning platforms and ride-sharing apps. They explore the value of understanding customer needs and preferences, and how dynamic segmentation can lead to more effective product and service offerings.In this clip
From this podcast
Lenny's Podcast
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
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