Published Dec 8, 2022

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Explore the art and science of pricing with Madhavan Ramanujam, as he delves into the critical role of customer-based segmentation and willingness to pay in product innovation. Learn how dynamic pricing models and early pricing discussions can transform business strategies and enhance value communication.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Lenny Rachitsky

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Topics covered

Popular Clips

Online Presence

Segmentation Strategies

Customer Development Insights

Understanding Leaders and Killers

Navigating Pricing in a Slow Market

Understanding Willingness to Pay

Usage-based Pricing Models

Testing Pricing Models

Pricing Strategies

Prioritizing Features

Unlocking Segmentation

Pricing Strategies

Find Your Perfect Developer

Impactful Book, Real Change

Episode Highlights

Product Innovation and Pricing

Segmentation Techniques

Pricing Strategies

Related Episodes

How to price your product | Naomi Ionita (Menlo Ventures)

Marketplace lessons from Uber, Airbnb, Bumble, and more | Ramesh Johari (Stanford professor, startup advisor)

5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

How to create a winning product strategy | Melissa Perri

Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

AI and product management | Marily Nika (Meta, Google)

An operator’s guide to product strategy | Chandra Janakiraman (CPO at VRChat, ex-Meta, Headspace, Zynga)

How to hit revenue targets in a recession | Sahil Mansuri (Bravado)

How to build your product team from scratch, attract top product talent, go multi-product, and more | Rohini Pandhi (Mercury, Square)

Mastering paid growth | Jonathan Becker (Thrive Digital)

LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

How to foster innovation and big thinking | Eeke de Milliano (Retool, Stripe)

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Topics covered

Popular Clips

Episode Highlights

Product Innovation and PricingMadhavan Ramanujam discusses the importance of prioritizing product features based on customer willingness to pay and the impact of emphasizing benefits over features. He provides insights into effective product development and value communication strategies.

Product Innovation and Pricing

Segmentation Techniques

Pricing StrategiesMadhavan Ramanujam, a senior partner at Simon-Kucher, shares insights on the art and science of pricing. He discusses behavioral pricing, effective pricing models, and the importance of early pricing conversations to optimize business strategies.

Pricing Strategies

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