Pricing Strategies
Madhavan Ramanujam shares valuable insights on pricing strategies, including the importance of considering alternative pricing models and non pricing actions such as contract terms and business model changes. Learn how companies can adapt their pricing strategies to maximize value and navigate challenging times.In this clip
From this podcast
Lenny's Podcast
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Related Questions
What are three non-pricing actions that can be used in pricing strategy, as discussed in this episode?
How does changing business models during downturns affect pricing strategies, according to Madhavan Ramanujam?
What examples of changing pricing models were discussed by Madhavan Ramanujam during the episode?