Published May 7, 2023

Mastering paid growth | Jonathan Becker (Thrive Digital)

Jonathan Becker from Thrive Digital delves into mastering paid growth, offering insights on optimizing ad creatives, navigating attribution challenges, and honing strategies for impactful marketing amidst privacy changes. Learn from his expertise in acquiring top clients and successfully scaling B2B SaaS growth through diversified marketing channels.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
Answers 383 questions
Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)
Answers 383 questions
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
Answers 383 questions
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
Answers 383 questions
Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
Answers 383 questions
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Answers 383 questions
The ultimate guide to performance marketing | Timothy Davis (Shopify)
Answers 383 questions
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
Answers 383 questions
How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)
Answers 383 questions
How to price your product | Naomi Ionita (Menlo Ventures)
Answers 383 questions
Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI)
Answers 383 questions
Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, TripAdvisor)
Answers 383 questions
Countdown of the top 10 episodes of the year
Answers 383 questions
The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Answers 383 questions
Jason Fried challenges your thinking on fundraising, goals, growth, and more
Answers 383 questions

Dexa/Lenny Rachitsky

Mastering paid growth | Jonathan Becker (Thrive Digital)

Topics covered

Popular Clips

Unlocking Performance

Understanding Attribution

Landing Snapchat

Deep Dive into Paid Growth

Deep Dive into Paid Growth

Lightning Round Fun

Seizing Opportunities

Hiring for Performance Marketing

Taking Risks, Trusting Yourself

Dramatic Impact

The Future of AI

Finding Fit for Performance Marketing

Uber's Unexpected Encounter

TikTok Advertising Insights

Episode Highlights

Optimizing Advertising Creatives

Attribution and Impact

Paid Acquisition Expertise

Related Episodes

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

The ultimate guide to performance marketing | Timothy Davis (Shopify)

Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)

How to price your product | Naomi Ionita (Menlo Ventures)

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI)

Mastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, TripAdvisor)

Countdown of the top 10 episodes of the year

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

Jason Fried challenges your thinking on fundraising, goals, growth, and more

Mastering paid growth | Jonathan Becker (Thrive Digital)

Topics covered

Popular Clips

Episode Highlights

Optimizing Advertising CreativesJonathan Becker explores effective testing techniques and creative lever innovations in performance marketing. He shares insights on optimizing ad creatives and the importance of rigorous testing for successful campaigns.

Optimizing Advertising Creatives

Attribution and ImpactJonathan Becker explores the intricacies of attribution in marketing, highlighting the challenges and evolving strategies in response to privacy changes. He discusses various attribution models and the impact of iOS updates on marketing effectiveness.

Attribution and Impact

Paid Acquisition ExpertiseJonathan Becker, founder of Thrive Digital, shares his expertise in mastering paid growth strategies. He discusses acquiring high-profile clients, optimizing B2B SaaS growth, and the importance of diversifying marketing channels.

Paid Acquisition Expertise

Related Episodes