Benefits vs Features
Madhavan Ramanujam discusses the importance of focusing on the benefits rather than the features when pitching a product. He highlights signs that indicate a focus on features and shares an example of how SmugMug improved revenue by shifting to benefits-based communication.In this clip
From this podcast
Lenny's Podcast
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
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