Luxury and Innovation
Ola discusses his ambitious investment in electric vehicles, emphasizing the unique challenges of luxury branding compared to mass-market products. He highlights the role of Formula One as a rapid innovation lab, revealing plans for CO2 neutrality and the development of sustainable fuels. Leadership, he notes, requires adaptability, much like a quarterback making strategic calls during a game.In this clip
From this podcast
Masters of Scale
Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius
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