Published Dec 2, 2022
Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius
Mercedes-Benz CEO Ola Källenius discusses the bold strategy to transition the iconic brand to an all-electric future by 2030, highlighting the challenges of maintaining luxury appeal and market leadership while spearheading innovation and managing global market dynamics.
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