Authentic Partnerships
Authentic branding is essential for success, as demonstrated by the collaboration with Billie Eilish, who genuinely cares about climate issues. Engaging with the younger generation is crucial, as they are more conscious and eager to make a difference. A recent experience teaching fifth graders about climate change showcased their enthusiasm and openness to plant-based alternatives, highlighting the impact of food choices on the environment.In this clip
From this podcast
Masters of Scale
Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness
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