Published Jul 14, 2022

Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness

Peter McGuinness, CEO of Impossible Foods, delves into the company's mission to combat climate change with plant-based foods, while tackling the challenges of the industry, engaging Gen Z through genuine partnerships, and balancing activism with business for a compelling brand identity.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Masters of Scale

Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness

Topics covered

Popular Clips

Celebrating Milestones

Plant-Based Challenges

Scaling Change

Food's Climate Impact

Active Brand Citizenship

Engaging Gen Z

Activism and Business

Seasonal Marketing Strategies

Growth and Restraint

Authentic Partnerships

Episode Highlights

Rethinking Plant-Based Foods

Engaging New Generations

Activism in Business

Related Episodes

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Rapid Response: Leading with your gut, w/Lifeway Foods CEO Julie Smolyansky

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Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness

Topics covered

Popular Clips

Episode Highlights

Rethinking Plant-Based FoodsPeter McGuinness, CEO of Impossible Foods, discusses the company's strategic marketing efforts and the challenges within the plant-based meat industry. He highlights the brand's mission to impact climate change through innovative food solutions.

Rethinking Plant-Based Foods

Engaging New GenerationsPeter McGuinness, CEO of Impossible Foods, shares strategies for engaging Gen Z and building authentic partnerships to drive brand growth. He highlights the importance of aligning with shared values and adapting to the expectations of younger consumers.

Engaging New Generations

Activism in BusinessPeter McGuinness explores the distinction between being an activist and an active brand, emphasizing the importance of engaging with societal issues. He discusses the role of corporations in social matters and how these decisions impact brand identity and consumer perceptions.

Activism in Business

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