Activism and Business
Peter discusses the importance of brands standing for more than just their products, emphasizing the need for businesses to engage with societal issues. He shares how his company quickly adapted its policies in response to the potential overturning of Roe v Wade, highlighting the agility of a values-driven organization. Additionally, he offers insights into connecting with Gen Z and suggests that the journey toward an impossible scale is just beginning.In this clip
From this podcast
Masters of Scale
Rapid Response: Waging a $1.4 trillion food fight, w/Impossible Foods CEO Peter McGuinness
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