Brand Evolution
Nike's initial focus on performance and endorsements from elite athletes like Steve led to a narrow target audience, making them vulnerable to competitors like Reebok, who prioritized style and inclusivity. As sneakers became a fashion staple in the '80s, Nike recognized the need to pivot, embracing design and broader appeal to reclaim market share. The introduction of a young designer, Mark, marked a significant shift in their strategy, emphasizing the importance of aesthetics alongside performance.In this clip
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