Published Nov 15, 2022

Nike’s Phil Knight: How to sell without selling

Phil Knight, co-founder of Nike, opens up about the art of brand building by focusing on authenticity, strategic risk-taking, and innovative leadership to cultivate deep customer loyalty. Discover how Nike's iconic swoosh and daring advertising set a new bar for aligning with consumer identity.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?
Answers 383 questions
Nike’s CEO John Donahoe on wartime leadership (Rapid Response)
Answers 383 questions
Be an evangelist for authenticity, with tech veteran Guy Kawasaki
Answers 383 questions
How to take creative leaps — and land them, w/Future Shape's Tony Fadell
Answers 383 questions
From brand savant to accidental entrepreneur, with Sophia Amoruso
Answers 383 questions
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Answers 383 questions
How to price your product to scale, w/ClassPass's Payal Kadakia
Answers 383 questions
How Bombas pairs scaling impact and profit
Answers 383 questions
How to price your product to scale, w/ClassPass' Payal Kadakia
Answers 383 questions
Tyra Banks: Personal brand power
Answers 383 questions
Tyra Banks: Personal brand power
Answers 383 questions
How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple
Answers 383 questions
Escape the competition, w/PayPal's Peter Thiel
Answers 383 questions
Strategy Session LIVE!: How to protect yourself from copycat businesses? When should you seek funding? How to entice funders to invest in a niche business?
Answers 383 questions
How to find your big idea, w/Spanx's Sara Blakely
Answers 383 questions

Dexa/Masters of Scale

Nike’s Phil Knight: How to sell without selling

Topics covered

Popular Clips

Advertising Revolution

Brand Evolution

Building a Legacy

Embracing Risk

Branding and Simplicity

Authentic Sales Strategies

Just Do It

Brand Evolution

Branding and Controversy

Pivotal Partnerships

Celebrating Success Together

Bold Brand Messaging

Selling with Integrity

Selling Without Selling

Episode Highlights

Brand Evolution

Sales and Authenticity

Innovative Leadership

Related Episodes

Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?

Nike’s CEO John Donahoe on wartime leadership (Rapid Response)

Be an evangelist for authenticity, with tech veteran Guy Kawasaki

How to take creative leaps — and land them, w/Future Shape's Tony Fadell

From brand savant to accidental entrepreneur, with Sophia Amoruso

Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa

How to price your product to scale, w/ClassPass's Payal Kadakia

How Bombas pairs scaling impact and profit

How to price your product to scale, w/ClassPass' Payal Kadakia

Tyra Banks: Personal brand power

Tyra Banks: Personal brand power

How to unite a team, Part 2 w/Angela Ahrendts of Burberry, Apple

Escape the competition, w/PayPal's Peter Thiel

Strategy Session LIVE!: How to protect yourself from copycat businesses? When should you seek funding? How to entice funders to invest in a niche business?

How to find your big idea, w/Spanx's Sara Blakely

Nike’s Phil Knight: How to sell without selling

Topics covered

Popular Clips

Episode Highlights

Brand EvolutionPhil Knight, co-founder of Nike, shares insights on building a brand that resonates with identity and authenticity. He discusses the creation of the iconic swoosh logo and the bold advertising strategies that have defined Nike's market presence.

Brand Evolution

Sales and AuthenticityNike's sales strategy, as discussed by Phil Knight, centers on authenticity and aligning with customer values. This approach has fostered deep brand loyalty and overcome initial sales challenges.

Sales and Authenticity

Innovative LeadershipNike's success is deeply rooted in its willingness to embrace risk and innovation, as well as its strategic partnerships. These elements have allowed the brand to maintain its core identity while expanding its market reach and product offerings.

Innovative Leadership

Related Episodes